SEO

Search Engine Optimization (SEO) is the process of improving the performance, representation, and overall content quality for improved organic ranking on Search Engine Results. This includes extensive Research Work backed by data science techniques.

Where You can Use SEO?

Search Engine Optimization can be applied to any platform/portal which offers a search engine functionalities. This includes video platforms, e-commerce platforms and web search platform. Regardless of a platform, SEO’s goal is to optimize website/content against certain keywords. Here is a list of some of the common website for SEO application.

• Google
• YouTube
• Amazon
• Spotify

SEO Terminologies

1. Pages (Desktop)
2. Google Index – any number of results shown against a search result.
3. Primary Index - Main Google Index, Primary index, Why only 144 Results.
4. First Page
5. Top 3
6. 1st position
7. zero position

What are the Goals of an SEO Strategy?

• First to improve a website for better search engine ranking, and
• Secondly to understand the search intent of the user and provide relevant content.

What is On-Page SEO?

On-Page SEO is the process of optimizing elements and content of a website with a goal to rank higher in a search engine ranking.

Several software and web browser extensions, e.g. SEO Minion or SEOquake can be used for on-page SEO. This also includes organizing website content in a structure, robots.txt file, and maintaining a proper website sitemap.

Website hosting is an important SEO ranking factor. It is highly recommended to use a stable, and reliable hosting to get advantages to our competitors. This has direct impact on CTR and DWELL time.

What is Off-Page SEO?

Off-Page SEO is the process of presenting your site outside your own website.

This include

1. link building Strategies
2. Increase Website Popularity
3. Website Trustworthiness
4. Domain Age